In a powerful initiative that highlights inclusion and creativity, MBC Hope, the corporate social responsibility arm of MBC Group, in collaboration with MBC Academy and MBC Talent, launched the “Hemm Without Borders” event to support and showcase the artistic talents of people of determination across various creative disciplines.
The initiative embraced a wide range of artistic fields, including singing, acting, and visual arts, offering a platform for aspiring talents to express themselves and connect with the broader public. Held in Riyadh, the auditions were overseen by a distinguished jury panel comprising renowned artists Sultan Al-Rashed, Saleh Al-Obaidi, and Dr. Ola Al-Alwan, who brought their expertise and insight to the selection process.
Speaking about the event, Bassam Al-Buraikan, General Manager of Communications, Public Relations, Social and Institutional Affairs at MBC Group, stated: “An elite group of prominent talents from various artistic sectors came together for this initiative, which we envisioned as an opportunity for people of determination to express their creativity and connect with audiences directly. True talent knows no barriers, and ‘Hemm Without Borders’ embodies that very spirit.”
He added: “We are especially grateful to MBC Academy for their valued partnership and expertise in talent discovery and event organization. We look forward to future seasons and expanding the reach and impact of this inspiring initiative.”
The event garnered widespread media attention, with strong engagement from social media influencers and extensive coverage across MBC’s programming networks and digital platforms. Families of participating talents attended the auditions, contributing to an atmosphere full of enthusiasm, artistic passion, and positive energy.
